Ask Live a Great Story founder Zach Horvath if he collects anything, and his answer is short and sweet: experiences. “Whether it’s traveling, meeting people or taking a back road in a home town, the more experiences I collect, the better and more well rounded I can make myself.” The mantra-creator speaks in that relaxed, but eager tone many native Austinites seem to have.
If experiences could be collected in a jar, Horvath would need a mason the size of Kilimanjaro. Though they aren’t all his own, he’s learned that almost any experience can be shared through story. If you live in Austin, you’ve probably seen the phrase “Live a Great Story” printed in black, bold font, plastered in the city’s many nooks and crannies. You can trace that mark back to Horvath. [Read more…]