Guest article by Janet Lee
Online shopping has become normal in this ever-growing digital age. It’s usually corporate businesses that drive products through digital marketplaces, attracting consumers through convenience. But where is our money going when we make purchases from large companies? This was the problematic question Thad Beversdorf dissected and acted upon. He’s the CEO of Spendindie, an online marketplace founded and based in Austin that exclusively supports independent businesses.
Launched during the 2018 SXSW Festival, where Spendindie was the presenting sponsor of SXSW Marketplace, the Austin business not only provides a convenient way to shop local, but opportunities to get paid to promote and discover local products.
With a mission to “create a convenient and engaging way for people to make more conscious spending choices,” Spendindie wants to change the way people spend, ultimately fueling a stronger community and economy. [Read more…]