Flight of Family Business Beer Company’s core lineup (Credit: Bill Tucker)
When an actor with a rabid cult following opens a brewery in Central Texas, it’s not just local news. It becomes a national sensation.
Within a week of opening the doors, Family Business Beer Company, co-owned by Jensen Ackles of “Supernatural” fame, exploded in popularity. It also drew the ire of a small, but vocal, corner of the Austin beer scene.
The narrative was silly one: how dare some tiny brewery in Dripping Springs get more popular than Jester King, all because it has a celebrity owner? Could this upstart brewery in a market full of them possibly meet the expectations set by its social media reach? [Read more…]
As an unabashed east Austin lover, I offer a warning to those who are making it their home: try not to fall in love with the neighborhood too much. Yes, it’s the most fun part of Austin. Yes, it has everything you need to live your best life. Yes, there are new bars and restaurants popping up every week that need to be tried. But, it’s still important to visit other parts of the city every once in a while. Maybe?
