When an actor with a rabid cult following opens a brewery in Central Texas, it’s not just local news. It becomes a national sensation.
Within a week of opening the doors, Family Business Beer Company, co-owned by Jensen Ackles of “Supernatural” fame, exploded in popularity. It also drew the ire of a small, but vocal, corner of the Austin beer scene.
The narrative was silly one: how dare some tiny brewery in Dripping Springs get more popular than Jester King, all because it has a celebrity owner? Could this upstart brewery in a market full of them possibly meet the expectations set by its social media reach? [Read more…]