Brace yourselves. SXSW is coming! The popular meme floating around the interwebs was inspired by the festival’s legendary reputation. And with good reason, considering everyone has an epic SXSW story. With approximately 400,000 participants, attendees, and celebrities descending on Austin from all over the world, it’s hard to not have a crazy tale about what I refer to as “adult Spring Break.”
To celebrate the return of the festival for another year, here are 14 quotes from Austin locals that perfectly explain the phenomenon that is SXSW.