In my opinion, comedians are the new rockstars of SXSW. It’s about time, since SXSW Comedy is celebrating its tenth edition during the multi-track festival. Over the past 10 years, SXSW has showcased the comedy industry’s influential and up-and-coming comics.
There were amazing comedians around in 1987 when SXSW started, but it wasn’t considered a necessity at a festival that put its primary focus on music. Back then, the organizers considered SXSW to be a regional event. They expected around 150 people to attend, but over 700 showed up.
Let’s take a quick journey back in time, to examine how comedy came to be an undeniable part of SXSW. [Read more…]