Shorthand, it’s “SXSW,” but Austin’s incredible 30-year-old celebration is fully titled “SXSW Music, Film and Interactive Conferences and Festivals.” If movies and music are the only festival images you mentally conjure, you’ve missed out on perhaps the richest and most diverse component: SXSW Interactive.

SXSW Interactive features an incredible array of programming. Throughout its lifespan, it has evolved beyond technology and gaming. Now, convergence tracks, which are open to multiple badges, include SXsports, SX Health & MedTech, SouthBites, SXgood, SXstyle, and Online Harassment Summit.

This is an incomplete [Read more…]

The Austinot is not about promoting corporations from out of town. In fact, we’re serious about our hyperlocal focus, meaning we only publish articles about businesses, artists and events that were founded in Austin and continue to be based here.

But when a company from outside Austin goes to such great lengths to support Austin businesses and take care of the locals, we can’t help but get behind them. And that’s what Verizon is doing during SXSW for the second year in a row, with their #ATXUNITE campaign.

Keep reading to find out how you can have the chance to take advantage of some major goodies that will relieve your SXSW tension and blunt the pain of that hour-long commute. [Read more…]

On March 11-13, Palmer Events Center hosts SX Create, one of the most fascinating SXSW Interactive events open to all badge holders and the general public. SX Create combines innovative machinery, art installations and musical instruments to introduce visitors to the future of diverse technologies. [Read more…]