SXSW involved choosing between countless events for me. There were endless decisions to make – where to eat, who to listen to, what films to see. People could not stop talking about which artists were worth their time and money.

After a week of decisions and complex plans, my friends and I took some time off from the festival. We had to find our bearings again. So we made for a simpler place – Zilker Park.

We knew that we had to change how we approached SXSW. All the calculating and planning had exhausted us.

This was an opportunity to use something I learned about while studying philosophy at UT Austin. Instead of making all those decisions ourselves, we decided to follow the “Tao of Zilker.” [Read more…]