Reaching the Technical Buyer in 2021

Learn how engineers and technical buyers find and consume information to make purchase decisions and how their behavior has changed due to COVID-19. 

You will hear what types of content are most valued and which channels are used most heavily — including a deeper dive on video, podcasts, social media, and email. You’ll also find out where technical buyers have turned since industry events have been canceled and what they plan to do in 2021 if and when travel restrictions are lifted. This research data can help inform your 2021 marketing spend and provide data points to educate your leadership about the importance of content and inbound marketing.