While narrative and documentary features get their fair share of buzz, movie lovers should know SXSW offers a slew of short films that educate, entertain and inspire viewers. Although the festival highlights work from all over the world, there are many Austinites and other Texans who are showcasing their shorts between March 10 and 18, too. Here’s […]
How to Get the Most Out of SXSW Comedy 2017
Welcome to your unofficial “how to” guide for getting the most out of SXSW Comedy 2017. The first thing you need to do is drop all expectations because, with comedy, ANYTHING can happen. Yes, there are scheduled events all week long. Yes, there are big names in comedy who will be performing. Yes, you may need a […]
15 Must-See Austin Artists at SXSW Music 2017
For seven days in the middle of March, Austin becomes the epicenter of the music world. Over 2,000 artists will play official SXSW Music showcases this year. And that doesn’t count those playing unofficial shows, parties, festivals or busking on Sixth Street. Thousands of musical dreamers road-trip to our city with nothing but a song and […]
Austin Film Industry at SXSW Film 2017 With 7 Full-Length Screenings
We all know Austinites are a talented bunch. Even though SXSW Conference & Festivals showcase visitors from all over the world, many Austinites have their work featured during the event, as well. During SXSW Film, which runs March 10-18, 2017, seven full-length Austin-related films will be screening. Support Austin’s local film industry. Because details are subject to change, […]
Four Short Stories About SXSW Music 2016
Only two days old, SXSW is officially a memory. The mega stages are down; the tourists are gone. If you drive downtown for work today, it’ll be as if it never happened. But from this festival, a million stories are born. Here are four of mine from five days of crazy at SXSW Music 2016.
SXSW Interactive 2016 Spans Sports, Style and Everything Between
Shorthand, it’s “SXSW,” but Austin’s incredible 30-year-old celebration is fully titled “SXSW Music, Film and Interactive Conferences and Festivals.” If movies and music are the only festival images you mentally conjure, you’ve missed out on perhaps the richest and most diverse component: SXSW Interactive. SXSW Interactive features an incredible array of programming. Throughout its lifespan, it has evolved […]
KUTX, KGSR Showcases Deliver SXSW Music at a Bargain
Missed the boat on a wristband? Didn’t feel like selling your dog to buy a SXSW Music badge? You’re in luck! Two of Austin’s most local-friendly radio stations are showcasing some of the most popular artists in town. Austin’s own public radio station 98.9 KUTX is hosting their fourth annual Live at Four Seasons showcase, […]
10 Must-See Local Austin Artists at SXSW Music 2016
SXSW Music is an invasion. A tidal wave of over 2,000 artists, bands, singers and musicians descend upon the Live Music Capital of the World for the annual sonic extravaganza. For five days, Austin is music. But what about our local talent pool? Over 250 Austin artists are playing official showcases at this year’s festival, and I’ve […]
Answers to Common Questions About SXSW Film for Austin Locals
During SXSW, parts of our city seem unrecognizable. And sometimes, the festival itself can be downright confusing. Luckily, Janet Pierson, Head of SXSW Film, provided us with helpful answers to some of the most common SX questions. Below is valuable information from Pierson and the SXSW website.
#ATXUNITE Events Relieve SXSW Tension for Locals
The Austinot is not about promoting corporations from out of town. In fact, we’re serious about our hyperlocal focus, meaning we only publish articles about businesses, artists and events that were founded in Austin and continue to be based here. But when a company from outside Austin goes to such great lengths to support Austin businesses and take […]



