If you’ve been in Austin for more than 24 hours, chances are you’ve encountered JuiceLand. With 24 locations here, it’s like a huge family that continues to grow to other cities. New, curious customers wander in on the daily, as they follow the scent trails of fresh fruits and veggies.
Disclosure: I’m a part-time employee at JuiceLand, so I’m excited to share my unique insight into this iconic Austin business.
JuiceLand’s Never-ending Menu
Don’t let the name fool you. JuiceLand serves much more than juice. Smoothies, for one. But do you know JuiceLand also has healthy, plant-based grab-and-go food options?
The business offers superfood lattes and elixirs, shots for energy, and shots that can help you digest, decongest, and kill that little tickle in your throat that might be creeping in during cold and flu season. It’s also a popular destination for people dealing with hangovers (for this, I would recommend a Noni shot paired with a delicious Recovery Punch).
JuiceLand has an array of cold-press juices made in the warehouse. The benefit of cold pressing, due to the special process, is the nutrients last longer. So, if you’re looking to save your juice for later, even just the next day, these retail bottles are the way to go!
The bottles are also perfect for juice cleansing. Six to eight bottles a day is the recommendation. If you want more information on cleansing, stop by a store or visit the cleanse section of JuiceLand’s website.
The Originator
Matt Shook, endearingly dubbed “The Originator” of JuiceLand, started his juice journey in 2001 when he applied for a part-time job at the Juice Joint (the Barton Springs JuiceLand location today). To make a long story short, he took over that joint, changed the name, and added more healthful, organic options to the menu.
And the rest is history! Today, Shook is known for wearing jumpsuits to company parties and saying, “Gratitude is the juice of life!”
The Originator is also one of JuiceLand’s bestselling smoothies, made with bananas, blueberries, cherries, apple juice, peanut butter, rice protein, flax oil, and spirulina. It was one of Shook’s first recipes. Some say it tastes like a peanut butter and jelly sandwich!
Core Values
JuiceLand operates from a set of seven core values:
- Fun
- Welcoming
- Vitality
- Mindful
- Refreshing
- Exceptional
- Gratitude
Many of these are self-explanatory, but I’m going to pick one–fun!–and provide a brief explanation on how JuiceLand takes fun seriously. For one, JuiceLand loves playing fun music employees and customers actually want to hear. The business also takes pride in its fun, quirky, and colorful decor.
Every shop has a slightly different flavor, but all have a similar style. Emily Mente is the artist-in-residence who graces all of JuiceLand’s walls with colorful visions of juice. (She doesn’t actually live inside a JuiceLand, though.) How many of Mente’s murals have you seen?
➡️ Keep reading: 13 Spots That Serve Fresh and Healthy Food in Austin
Dynamic Work Environment
JuiceLand loves to take care of its employees the same way it takes care of customers. One of the perks of working there is the opportunity to apply for the Fresh 4 Life Scholarship, which grants the recipient financial support to pursue creative and career goals.
JuiceLanders form a lively crew, one that’s invested in the health of our community. JuiceLanders love community outreach and volunteering, and they work in a plethora of other wellness-related jobs, all while slinging fruit and vegetable puns so clever it’ll make your head spin.
To find a location near you, visit JuiceLand’s website.
@theAustinot wants to know:
What’s your go-to juice at JuiceLand?
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