• Advertise
  • Donate
  • Write
  • Intern
  • Events
  • About
  • Contact

The Austinot

Discover the Best Things to Do in Austin, Food & Drink deals and more!

  • Things To Do
    • Things To Do This Weekend
    • Kids Events in Austin this Weekend
  • Discoveries
    • Austinot Loves
    • Activities
    • Day Trips
    • Local Business
  • Food & Drink
    • Food
    • Drink
  • Entertainment
    • Events
    • Film
    • Music
    • Nightlife
    • Theatre
  • Culture
    • Arts
    • History
    • Museums
  • Et Cetera
    • Non-Profits
    • Podcast
    • Archives

WhichCraft Is Austin’s First Craft-Only Beer Store

Posted on April 28, 2014 by Matthew Champion

WhichCraft Austin Logo

WhichCraft opened on April 19, 2014 in Austin

Editor’s Note: WhichCraft is closing its original location on Sept. 22, 2018. The newer Mueller location will remain open.

Do you ever get tired of sifting through all the crappy domestic beers at the grocery store to get to what you want? Come on, guys. I drank that stuff in college, but I’m grown now. I look for quality over quantity and I like to actually taste my beers and distinguish them from one another.

If you’re not looking for what you’re forced to drink at a baseball game, head over to WhichCraft, where you’ll probably be interested in nearly everything on the shelves.

WhichCraft has impressively filled a niche that was still available for the taking in Austin, by becoming the city’s first craft-only beer store. No sifting through the shelves here. You won’t find any of the watered-down lighter lagers from the big beer companies, or wine or liquor for that matter. When WhichCraft says craft beer only, they mean it.

WhichCraft Craft Beer Store in Austin

Shelves full of craft beer at WhichCraft

Jody Reyes, owner of WhichCraft, got his beer chops by spending over a decade in well-respected beer cities like Seattle and Minneapolis. He moved to Austin last year and quickly noticed the diversity and passion of the local craft beer community. He also saw that there wasn’t a craft-only bottle store in the city, and has been working on opening WhichCraft ever since.

Reyes found a nice spot for WhichCraft on South Lamar (2110 South Lamar, Ste. F), next to Bird’s Barbershop and – conveniently – Black Sheep Lodge. Bar patrons can enjoy a pint before wandering next door to find something to bring home.

WhichCraft isn’t interested in being a typical stop-and-go beer shop. The staff is full of friendly beer geeks who want you to leave knowing more about craft brews than you did when you came in. The shop also plans to hold regular tastings with local brewers and brewery staff, as well as weekly tastings on Friday and Saturday nights that preview all the new arrivals for the week. To stay up to date on their tastings and new arrivals, make sure to visit their website.

New Arrivals.

New arrivals on display

WhichCraft organizes its shelves by style, rather than brewery. That way, if you’re an IPA lover, you can go straight to that section and see all that’s available, and so on. This method of organization should provide the customer with more efficient browsing and hopefully the discovery of new must-try’s in the process.

Front Window Signage.

Welcome to Austin’s first craft-only beer store!

I would compare WhichCraft to a stroll through your favorite section in the library, or visiting the record store on a really good Tuesday. You’ll walk in looking for some good beer, and you’ll walk out knowing more about it and hopefully with a few new beer friends who like to hang out on South Lamar. Welcome to Austin, WhichCraft. I think we’ll get along.

 

@mattchampionatx asks:

What do you think of WhichCraft’s specialization?

 

Article photos courtesy of WhichCraft. Cover photo by Garrett Miller via Flickr CC.

  • Author
  • Recent Posts
Matthew Champion
Matthew Champion
Matthew Champion
Latest posts by Matthew Champion (see all)
  • 10 Free Things to Do in Austin This Summer - May 21, 2015
  • 6 Things to Eat and Do in Austin on Mother’s Day - May 7, 2015
  • Elizabeth McQueen Debuts Interactive Musical Experience - April 22, 2015

Filed Under: Drink, Food & Drink Tagged With: craft beer, south lamar

Best of The Austinot

We always have unique content on The Austinot and we love to give things away. You know, like concert tickets, gift cards, and other cool stuff. We only send out our “Best of the Austinot” newsletter twice a month. It’s where we give you a recap of our best articles and give stuff away. Interested? Subscribe to Best of The Austinot here!

Comments

  1. Mobi - Growler says

    April 28, 2014 at 10:07 am

    Well deserved write up on this fine new business that has received a warm welcome on SOLA – Testament, IMHO to demand here for an outlet for quality craft brews, void of Macro “Swag” sold by friendly people!

    I have been into the store several times over the last week attending tastings and for personal stash. On each visit I witnessed first hand the warm welcome, genuine friendly enthusiasm & obvious commitment to nurture, inform and assist every customer by Jody & Staff!

    We @ Mobi-Growler welcome Which Craft to the ATX “Party” as Unlike another craft retail outlet locally there is no sign of any beer snob attitude.

    Cheers & Prosper!

    –jb

    Log in to Reply
    • Matthew Champion says

      April 28, 2014 at 5:01 pm

      Thanks for the comment, JB! I agree. Good guys that know their beer.

      Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Connect with Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter

Popular Right Now

Best Events in Austin in July 2025

Celebrate Summer Right: Best July Events in Austin 2025

Things to do in Austin this Summer

Keep It Cool: 2025’s Hottest Things to Do in Austin This Summer

Summer Camps in Austin 2025

Summer Camps in Austin 2025 – STEM, Sports, Arts & More Top Programs Your Kids Will Love

Things To Do in Austin With Teens

50 Things to do in Austin with Teens| Fun Teenager Activities

Recent Posts

  • Where to Get Free Fries in Austin on National French Fry Day 2025
  • Best Arcades in Austin, TX: Where to Play Classic & Modern Fun Games 2025
  • Best Fun Events in Austin July 11 -13
  • Top Kids Events in Austin July 11 – July 13
  • 4th of July Fireworks in Austin Tonight – What to Know Now

Welcome to The Austinot

We are all about Austin: the vibe, the people and the uniqueness of the city. We love to explore. Get to know us! We’ll respond if you comment. Heck, we’ll probably invite you to come and hang out with us!

Follow along to help support and learn more about local businesses, artists, and events.

-The Austinot Team

Privacy Policy

Copyright © 2025 · Log in