This guest blog article is by Jessica Pino.
If this is your first SX, don’t stress! This time of year, cases of FOMO (Fear of Missing Out) are on the rise.
Let’s start your education now. You must first get the lingo down…it’s just “South by” (SX). If you hear someone uttering all four syllables, South by Southwest, you’ll know they are one of the 30,000+ out-of-town-ers.
Most locals don’t have the pleasure of directly participating in the conference, but we do like to take advantage of the byproducts this massive 27 year old conference produces. The music portion of SX is what typically gets the most attention, and for a good reason. With over 1,700+ performances over a 10-day span, there is something for everyone. [Read more...]