Mighty Swell Pours Natural Into Cocktail In A Can

Credit: Mighty Swell Cocktail Company

When it’s sweltering summer in Austin, sometimes all you want is a sweet and refreshing drink. Unfortunately, most cocktails aren’t portable. And when they are, they come in a weird frozen pouch or mixed with some amalgamation of cheap beer and malt liquor.

A team representing a wealth of business and beverage experience has come together to form the Mighty Swell Cocktail Company whose mission is to “rescue people from the average and the artificial.”

Natural Is How We Roll…and Drink

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A post shared by Mighty Swell (@mightyswell) on Jul 16, 2018 at 1:52pm PDT

Clayton Christopher (Deep Eddy Vodka, Sweet Leaf Tea), Daniel Barnes (Treaty Oak Distilling Co.) and Sean Cuscack (investment firm UBS) come from some of our favorite Austin companies. They noticed a disparity between the growing flavored beverage market and the quality of ingredients being used.

The group began researching and soon a formula for a ready-made, fruit-based portable cocktail was in the works. The team worked with food and beverage scientists for six months to develop their product. They wanted to create a drink that didn’t require mixers, but had a balance of flavor while still tasting natural.

The development process was complicated, but the taste isn’t. Mighty Swell Sparkling Cocktails are made from fruit-based wine and other simple ingredients like ruby red grapefruit juice and pure cane sugar. The choice of ingredients means that instead of an odd chemical or malted after-taste, you get a sweet and tangy flavor.

Mighty Swell Perfects Cocktail in a Can

Floating with Mighty Swell (Credit: Samantha Saenz)

These drinks are dressed to impressed in cans decorated with wave swells and three different flavor options. Peach tastes like a combination of peach jam and your favorite childhood candy, the peach ring. Lemon features the familiar flavors of a lemon drop cocktail without the hassle of a glass. And Grapefruit has a sweet and sour spin that sings of summer any time of the year.

Leave it to a team from Austin to take something classic and a bit forgotten–like the wine cooler–and make it classy and consumable. Mighty Swell Sparking Cocktails are available in stores across Austin, including: