For busy women, online shopping is a method of survival. Between work, side hustles, and maintaining some semblance of a social life, there’s no room for browsing racks and trying on clothes at a store. Parcel22 takes online shopping a step further, through its clothing subscription service that allow you to switch up your closet while reducing textile waste in landfills.
How Does Parcel22 Work?
Parcel22 is an Austin-based, five-person business operated out of Capital Factory. With an inventory full of fun and trendy clothes, this local business allows women with all budgets to access different clothing items and accessories, through a subscription-based service. There is a monthly rate and several tiers of membership. The lowest tier offers customers three garments and two accessories.
There’s a twist that makes Parcel22 different from businesses like StitchFix. Since Parcel22 is a clothing rental service, customers are allowed to switch out pieces as many times as they like each month. As soon as a customer is done with a piece, she puts it into a prepaid return envelope and ships it back to Parcel22. Once the item is received, Parcel22 ships out the next parcel the following day!
Another great benefit of the service is subscribers aren’t limited to what personal stylists might choose. While the style quiz and stylists provide suggestions, the customer has the ultimate word in what she receives. With new pieces added to the Parcel22 collection every week, there are always new things to discover.
If someone decides they’re head-over-heels in love with a piece and want to keep it, they can buy it at a discounted price. In essence, you have a trial period with clothing you like, but aren’t sure you’d wear all the time.
Fashionable + Environmentally-friendly
Did you know the fashion industry is one of the dirtiest industries in the world? In some parts of the world, rivers turn the shade of whatever color is trending in the U.S., due to dye runoff from factories. Discarded clothes find their home in landfills, where synthetic clothing may take hundreds of years to decompose.
Parcel22 offers a way to take a stand against textile waste. Instead of buying clothes and tossing them when they’re not in style anymore, consumers can recycle pieces without worrying about creating waste.
Each returned piece in the Parcel22 inventory is used again in the subscription about five times (dry-cleaned in between each use). Once it’s time to retire a piece, the company gives it away as a donation. Eventually, Parcel22 would like to partner with local organizations dedicated to empowering women.
An unlimited amount of outfits and saving the world one clothing item at a time? That doesn’t sound too bad to me. To learn more, visit Parcel22’s website.
@theAustinot wants to know:
Have you used a clothing subscription service before? What was your experience?
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