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DTSTART:20210114T230000Z
DTEND:20210115T000000Z
DTSTAMP:20201228T212200Z
CREATED:20201228
LAST-MODIFIED:20201228
SUMMARY:Reaching the Technical Buyer in 2021
DESCRIPTION:Learn how engineers and technical buyers find and consume information to make purchase decisions and how their behavior has changed due to COVID-19. \nYou will hear what types of content are most valued and which channels are used most heavily — including a deeper dive on video, podcasts, social media, and email. You’ll also find out where technical buyers have turned since industry events have been canceled and what they plan to do in 2021 if and when travel restrictions are lifted. This research data can help inform your 2021 marketing spend and provide data points to educate your leadership about the importance of content and inbound marketing.\n
URL:https://austinot.com/events/reaching-the-technical-buyer-in-2021
ORGANIZER;CN=:MAILTO:
CATEGORIES:Community & Environment
LOCATION:See link for instructions
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