“Feed your face, spread the love!” is the theme of Texas Trucklandia Fest, formerly called Truck by Truckwest. Austin loves its food trucks and festivals, and Trucklandia rolls both into one event for your eating pleasure.
This annual food truck competition brings 40+ food trucks together in a good-natured contest for a $10,000 first place prize. Feed your face with a sample from each food truck. Spread the love by voting for your favorite truck. Trucklandia spreads the love by donating to Keep Austin Fed and organizing Fed Truck Friday.
The Big Day
Family-friendly Trucklandia takes place on Oct. 15 this year, from 11 a.m. to 8 p.m. The event will be located on the Austin American-Statesman property (305 S. Congress Ave.). Trucklandia is selling 1,000 Tasting Judge tickets this year. This pass includes entrance to the event, a sample at each of the 40 participating trucks and a vote for the big winner. General Admission tickets are available for those who want to listen to the music, buy their own food at the trucks, and vote for the People’s Choice winner.
Trucklandia food trucks used to be located all over town during a multi-day competition, but now they’re collected together in one place for one day. Founder Brian Case Erickson explained that the format change resulted from feedback from badge holders and food truck participants. While the idea of a scavenger hunt sounded great and somewhat worked for the first three years, there were challenges for both groups.
Erickson shared, “I want people to know that I am listening, always, and we see this year as an evolution for Trucklandia. I’m always listening and learning. We want everyone to enjoy it, to benefit from it.”
Food Truck Players
This year’s contest pits 40+ food trucks in a battle for the big prize. The $10,000 booty goes a long way for a food truck trying to build its business. Another bonus for participating trucks is the visibility boost they get from participating. One food truck that has taken part in Trucklandia over the past few years estimates a gain of around 100 regular customers, an impressive amount for any young business.
This year’s participant trucks specialize in food such as Wagyu burgers, kava drinks, fried chicken and crepes. The festival provides an international feel, too, with German, Mexican, Peruvian, Vietnamese and West African vendors, among others. With his background as a restauranteur, Erickson feels a passion to help these trucks succeed. He wants the experience to inspire food truck owners. He wants to get their names out there and help them expand their business.
How to Win Trucklandia
Each food truck provides Tasting Judges with one sample of a highlighted dish. Each of these 1,000 judges then votes for their favorite truck. The truck with the most popular sample wins the big prize.
Those with General Admission, who pay a reduced price for their tickets, vote for the People’s Choice winner.
This year, a Judges Panel has been added, with previous Trucklandia winners voting for the Judge’s Choice award. This year’s panel features Hey! You Gonna Eat or What?, Hand Helds Quality Sliders and The Celia Jacobs Cheesecake Experience.
Keep Austin Fed
Trucklandia plans to donate a portion of ticket sales to Keep Austin Fed. This volunteer-based organization feeds hungry and food insecure Austin residents by rescuing good food from commercial kitchens and redistributing it throughout Austin communities.
Trucklandia also hosts Fed Truck Friday, held on designated Fridays throughout the year. During these events, up to 60 food trucks donate 10% of sales from customers who use the rallying call, “I’m here to feed my face and spread the love!” The next event is scheduled for Sept. 30, 2016.
Feed Your Face, Spread the Love
Trucklandia still has Tasting Judge and General Admission tickets for sale. This is one of my favorite food-oriented events of the year in Austin! Put on your stretchy pants, go forth and chow down. You’ll have a good time for a worthy cause.
@theAustinot wants to know:
What is your favorite Austin food truck?
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